Limbitless Solutions participated in UCF Day of Giving on April 11, 2024 - a day dedicated to increase awareness for your organization and collect as many donations as possible within a 24-hour time period.
For two months, the Limbitless O.P.A.L. team created an internal and external communications plan to share our mission, encourage donations and participation in UCF Social Media Challenges, where the winner could donate their area of passion an extra $1,000.
This was my third year planning, executing and leading Limbitless' Day of Giving campaign. I created our social media campaign plan, a social media coverage sign-up sheet, scripts for the O.P.A.L. hype videos, and posting templates for each social media post. Additionally, I mentored the team on maintaining our brand throughout all content, worked alongside the Graphic Design team to bring our visions to life, and kept the team on track with post deadlines.
Social Media Campaign Plan
The Day of Giving social plan included social posts leading up to Day of Giving, the actual day, and our plan afterward. Each post lists the title, date, time, type of post and which platforms it will be published.
Social Media Coverage Sign-Up Sheet
To ensure Limbitless was consistently active on all social platforms, I created a social coverage sign up sheet where members of the team picked time slots that worked with their schedule to post particular Instagram/Facebook stories and engage with UCF posts and our Limbitless audience. This document also includes example social media comments and replies, as well as messages to share in the Google Chat General group with the whole Limbitless team to encourage internal participation.
O.P.A.L. Hype Video Scripts & Posting Template Example
The Day of Giving O.P.A.L. video scripts included what each pair of team members needed to say in each video. The posting template included the post topic, date/time of the post, the caption, the link to the content, which platforms it'll be shared on, appropriate mentions and tags, name of team member posting, and the initials of the supervisors who approved the post. This template was followed for each Day of Giving post.
Instagram & Facebook O.P.A.L. Hype Videos
I edited all of the following videos in Adobe Rush. Videos were posted on our Instagram and Facebook stories 3 days, 2 days, 1 day and the day of Day of Giving. I tagged UCF in all posts.
Instagram & Facebook Stories for UCF Challenges
I worked alongside a Graphic Design scholar to create a series of Instagram and Facebook stories to announce UCF social media and donation challenges throughout the day. We decided to use different backgrounds for the morning, afternoon and night to represent sunrise, daytime and evening. Our hope was that if our audience viewed our stories all at once, the different color backgrounds would break up the visuals so he or she is not overwhelmed by the same visual. Below are four examples of the story graphics.
Social Media Posts
Social posts went out on Instagram, Facebook, X and LinkedIn. The same posts were shared across Instagram, Facebook and X, with LinkedIn having two variations of those posts. I wrote each of the captions and worked with a Graphic Design scholar on the visuals. Click on each photo to be directed to the full post.
To view more of my work with Limbitless Solutions, explore their social channels below.