In July 2024, I began freelancing for Saint Pete Salt Room, a wellness business specializing in halotherapy. The company’s mission is to help individuals pause, breathe, and rediscover the potential of their mind and body. The owner launched the business in April 2024 and was seeking someone to spearhead her social media marketing. Outside of my full-time job, I create three posts each week on Instagram and Facebook, and manage paid advertisements through Meta Business Suite every few weeks. I developed a tailored social media strategy and content calendar for the business, focusing on target audiences. As a result, the owner has generated over $9,000 in revenue, booking more than 130 appointments and classes. See examples of my posts below.
Organic Social Media Posts
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Organic social posts are shared on Instagram and Facebook. I research current trends, write compelling captions, identify relevant hashtags, design the visuals, and ensure proper tagging of accounts (such as collaborating accounts for joint posts).
Click on each image to view the full graphic or reel.
Paid Social Media Posts
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Paid social posts are created through Meta Business Suite and shared on Instagram and Facebook. Each ad's goal and target audience are tailored to the business's current needs - whether it's booking a class, increasing brand awareness, or promoting a specific service or treatment. The two examples below started as organic posts and were later turned into paid advertisements.
Click on the images to view the full posts that were transformed into ads.
To view more of my work with Saint Pete Salt Room, explore their social channels below.
