Limbitless Solutions participated in UCF's annual Day of Giving on April 11, 2024 - a 24-hour event designed to increase awareness and drive donations for participating organizations and UCF areas.
For two months leading up to the big day, I spearheaded the creation of an internal and external communications strategy to encourage participation and donations. This included promoting UCF Social Media Challenges, where the winner could donate an extra $1,000 to their area of passion.
This marked my third year planning, executing and leading Limbitless' Day of Giving campaign. I took responsibility for creating the social media campaign strategy, including developing detailed plans, coordinating a social media coverage sign-up sheet, writing scripts for the Outreach hype videos, and crafting posting templates for each social media post. Additionally, I mentored the team to ensure consistent brand messaging throughout all content, collaborated with the Graphic Design team to bring visions to life, and kept the team on track by managing deadlines.
Social Media Campaign Strategy
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The social media strategy for Day of Giving included a detailed plan for posts before, during and after the event. Each post was outlined with its title, scheduled date and time, content type and the platforms where it would be published.
Social Media Coverage Sign-Up Sheet
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To maintain consistent activity on all platforms, I developed a social coverage sign-up sheet, allowing team members to pick time slots that fit their schedules for posting Instagram and Facebook stories. This ensured regular engagement with UCF posts and the Limbitless audience. The document also included suggested social media comments and replies, as well as written for the Google Chat General group to encourage internal participation across the team.
Outreach Hype Video Scripts & Posting Template
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The Outreach video scripts outlined the specific dialogue for each team pair featured in the videos. The posting template included key details, such as the post topic, scheduled date and time, caption, content link, platforms for sharing, relevant mentions and tags, the team member responsible for posting, and the initials of the supervisors who approved the post. This template was used consistently for all Day of Giving posts to ensure uniformity.
Instagram & Facebook Outreach Hype Videos
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I edited all Outreach hype videos using Adobe Rush, ensuring each video was optimized for both Instagram and Facebook stories. These videos were posted three days, two days, one day and on the day of Day of Giving to build excitement. I made sure to tag UCF in all posts and included closed captions for accessibility.
Instagram & Facebook Stories for UCF Challenges
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I collaborated with a Graphic Design scholar to create a series of Instagram and Facebook stories to promote UCF's social media and donation challenges throughout the day. To keep the content engaging, we used different background colors for the morning, afternoon and evening, symbolizing sunrise, daytime and sunset. This choice aimed to provide a visual break to ensure the audience wouldn't feel overwhelmed by a single, repetitive look when viewing the stories.
Social Media Posts
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Social posts were shared across Instagram, Facebook, X and LinkedIn - with the same content featured on Instagram, Facebook and X, while LinkedIn had two variations of the post. I wrote each caption and worked alongside a Graphic Design scholar to create the visuals.
Click on each image to view the full post.
To view more of my work with Limbitless Solutions, explore their social channels below.
