In July 2023, I developed and executed social media content for Disability Pride Month - a time celebrate individuals with disabilities. Through sharing empowering patient stories and promoting advocacy for those living with disabilities, my goal was to raise awareness within the Charcot-Marie-Tooth (CMT) community and inspire individuals to embrace their diagnosis with positivity. The campaign ran throughout July, reaching over 31,000 accounts on Instagram and Facebook.
Social Media Campaign Outline
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The social media campaign outline for Disability Pride Month provided the CMTA Marketing Team with an overview of the campaign's purpose and goals. It also included a detailed plan for each post, with its title, scheduled date, content type, key messaging, and the platforms where each post would be published.
Social Media Posts
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Social posts were shared across Instagram and Facebook. I crafted the captions and designed the visuals for each post.
Click on each image to view the full post.
To view more of my work with the Charcot-Marie-Tooth Association, explore their social channels below.
